CCR Hireby Capital City Roofing
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Built To Win - For Trades Operators

Hire the A-Players. Cut the B-Players. In 14 Days, Not 6 Months.

The 5-Filter Hiring System CCR uses to hire its own field techs. Built by a trades operator, not an HR consultant. Now available for your shop.

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BS
Brad Strawbridge - Founder, Capital City Roofing
30 years in the trades. Three CCR divisions. Speaks nationally on hiring in the trades.
Built and battle-tested at
Capital City Roofing
The Problem

You're Hiring the Same Way You Did in 2020.

So is everyone losing the labor war.

Resume + gut feel has a 50% failure rate.

You've lived it. You're still using it. Half your hires don't work out, and you keep running the same process.

Your funnel is too slow.

A-players apply to four other shops the same hour. The first real reply wins. Right now, you're not the first reply.

When you do hire someone good, you can't keep them.

Because culture happened to you instead of you building it. The dream got too small. The mentor disappeared. The tools fell behind.

There's a system. Here it is.
Why CCR Hire

What CCR Hire Actually Does.

Four things, built for the trades shop floor.

Grade synthesis, not psychology.

You see how the candidate thinks through your real customer scenarios. Not a personality test result you can't act on.

5-Filter score with real outputs.

You get the candidate's written reply to a customer complaint and their video answer to a real synthesis scenario. Interview-ready material, not just a number.

Built by a trades operator.

Capital City Roofing uses this on every hire. Sold by people who've made the hire, not the pitch.

Division-aware templates.

Residential, multifamily, commercial. Different roles, different blueprints. Not one generic 'trades tech' template.

How It Works

90 Seconds: How It Works

Step 01
Post the role

Generate a 4-S ad in minutes.

Step 02
Capture the application

Resume, video, and a real customer-email reply.

Step 03
5-Filter scores it

Speed, Pattern, Synthesis, Taste, Reverse.

Step 04
Hire the top of the stack

Interview the A-pile. Skip the C-pile.

The System

5 Filters. The A-Players Survive All 5.

F1
Speed

Did they respond inside 48 hrs?

F2
Pattern

Do they match your A-players' blueprint?

F3
Synthesis

Live trade scenario, AI-graded.

F4
Taste

Real customer email, AI-graded.

F5
Reverse

Their questions to you, scored.

See each filter in detail
4-S Job Ad Framework

Your Job Ads Should Attract A-Players. Right Now They're a List of Duties.

The Old Ad

Roofing Technician - Wanted

  • 5+ years experience required
  • Must have own transportation
  • Lift 50 lbs, comfortable with heights
  • Weekends as needed
  • Background check required

Reads like a fence around the role. A-players scroll past.

The 4-S Ad

We're Hiring the Best Residential Roofers in Metro Atlanta.

Speed: You apply, you hear from a real person inside 24 hours. Certainty: You always know the next step. Story: In 5 years CCR will be the most AI-enabled roofing operation in the Southeast. You're going to help build it. Standard: Champions only. If you're looking for a paycheck, this isn't your shop.

Pricing

Simple Pricing. No “Contact Sales” Games.

1-10 FTE
Starter
$199/mo
10 active roles · 100 apps/mo
Most Popular
10-50 FTE
Growth
$499/mo
Unlimited roles · 500 apps/mo
50+ FTE
Scale
$999/mo
Unlimited everything · custom blueprints
See Full Pricing
Think · Feel · Act

Why Aren't A-Players Showing Up in the First Place?

The truck wrap. The job ad. The speed of your first reply. One of these is killing your pipeline before the application even lands. Our free audit shows you which one.

Take the Free Audit
A Note From Brad
“I Built This Because I Got Tired of Hiring Like It Was Still 2005.”

Thirty years in the trades. Three divisions. Residential, multifamily, commercial. I've made every bad hire you've made, and a few you haven't yet. Resume + gut feel fails at least half the time. I know because I tracked it.

CCR Hire is the system I built to stop the bleeding at my own shop. We use it on every hire. If it works for us, it works for you.

Brad Strawbridge - Founder, Capital City Roofing
FAQ

Common Questions

Is this built for any trades shop, or just roofing?

The templates are tuned for roofing divisions, but the 5-Filter system works for any trades shop that hires field technicians, account managers, or CSRs. You can edit every template after creation.

How is this different from WhoHire or ElliottHire?

WhoHire grades personality psychometrics. ElliottHire grades resume keywords. CCR Hire grades synthesis and taste -- how a candidate handles a real trade scenario and a real customer complaint. The outputs are interview-ready, not just a number.

What does 'AI-graded' actually mean?

Each applicant types a reply to a customer complaint email and records a short video answering a trade synthesis scenario. Claude grades both against rubrics tuned for your division. You see the score and the reasoning.

Do I need to set up anything technical?

No. You pick a template, generate ad copy, post the link, and applicants flow in. The video hosting, AI grading, and candidate ranking are all handled.

Can my whole team use it?

Yes. The Builder and above tiers include multiple seats. You can invite teammates as admins, members, or interviewers.

What's the free audit?

A 10-minute diagnostic of your current hiring funnel: job ad quality, response speed, brand positioning, and applicant experience. You get a score and a specific fix. No upsell at the end.

Ready?

Stop Hiring on Gut Feel. Start Hiring on Synthesis.

Your next hire is applying to four other shops right now. The first real reply wins.

Start Hiring FreeTake the Free Audit First

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